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Shopify vs WooCommerce: Which Platform Is Best for Your Online Store?

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When it comes to eCommerce platforms, two heavy hitters constantly emerge in the ring: Shopify and WooCommerce. If you’re planning to open an online store, understanding the differences between these platforms is crucial in deciding which one is the best fit for your specific needs. With contrasting features, pricing, and customization capabilities, this in-depth comparison of Shopify vs WooCommerce will make it easier for you to make an informed decision.

What is Shopify?

Shopify is a hosted eCommerce platform, providing a complete all-in-one solution for online businesses. This means that everything from hosting your website, managing inventory, processing payments, and ensuring security is all taken care of by Shopify. The platform offers over 100 professionally designed themes, numerous apps and extensions for adding extra functionality, and 24/7 customer support. Furthermore, Shopify is known for its ease of use, making it an excellent choice for beginners and non-technical users.

What is WooCommerce?

WooCommerce is a popular open-source eCommerce plugin specifically designed for WordPress. Instead of a full-fledged hosted platform like Shopify, WooCommerce users need to download, install, and manage the plugin on their own WordPress website. This gives WooCommerce users more flexibility and control over the customization, design, and development of their online store compared to Shopify. However, this also means that users are responsible for taking care of hosting, security, and any technical issues that may arise.

Shopify vs. WooCommerce: Features and Functionality

Shopify and WooCommerce both offer a range of features designed to help you build, manage, and grow your online store. Here’s a comparison of some key features:

Ease of use

Shopify: As an all-inclusive platform, Shopify is well-known for its simplicity and user-friendliness. The platform offers a drag-and-drop interface, making it easy to edit and customize your store without any coding knowledge. Furthermore, their app store has thousands of apps that can be seamlessly integrated to add extra features and functionality.

WooCommerce: Although the WooCommerce plugin is relatively easy to install and requires no coding knowledge, it does require more technical expertise to manage and maintain. This is due to the fact that it’s an open-source plugin, requiring users to take care of hosting, security, and other backend aspects.


Shopify: The Shopify platform comes with a limited number of themes and designs compared to WooCommerce. While this may be enough for users who prefer a simpler, more streamlined store design, those who require more extensive customization options might find it limiting. Additionally, advanced customization in Shopify generally requires coding knowledge or hiring a developer.

WooCommerce: WooCommerce offers unparalleled customization options. Due to its open-source nature, users have full access to the plugin’s source code, allowing them to modify their store however they want. Furthermore, WooCommerce is compatible with thousands of WordPress themes, giving you even more control over your site’s appearance.

Payment Options

Shopify: Shopify offers a built-in payment system called Shopify Payments. This integrated solution enables you to accept credit card payments as well as support for third-party payment gateways such as PayPal and Amazon Pay. However, it’s important to note that using anything other than Shopify Payments may result in additional transaction fees.

WooCommerce: Since WooCommerce is a plugin for WordPress, it integrates seamlessly with dozens of payment gateways, including popular options like PayPal and Stripe. Additionally, WooCommerce does not charge additional transaction fees beyond what the payment gateway itself may require.

Integrations and Extensions

Shopify: Shopify offers a vast selection of apps in its marketplace, catering to various aspects of your online store, such as marketing, sales, inventory management, customer support, and more. While many of these are free, others come at an additional cost. Overall, Shopify’s app marketplace makes it easy to extend the functionality of your store with just a few clicks.

WooCommerce: WooCommerce boasts a wide range of plugins and extensions, both free and paid, allowing you to add even more features to your online store. Since WooCommerce is built on WordPress, you can also benefit from the numerous WordPress plugins available. This means greater flexibility and customization opportunities for your website.

Shopify vs. WooCommerce: Pricing

One of the critical factors many business owners consider when choosing an eCommerce platform is the cost. Here, we break down the pricing of both Shopify and WooCommerce.

Shopify Pricing

Shopify offers three main pricing plans:

  1. Basic Shopify – $29/month
  2. Shopify – $79/month
  3. Advanced Shopify – $299/month

Each plan includes different features, transaction fees, and credit card rates. You can also opt for their lower-priced Shopify Lite plan at $9/month or the enterprise-level Shopify Plus, which requires custom pricing. It’s essential to carefully consider the features you need before committing to a plan, as you may be paying for unnecessary features or may require more advanced tools as your business grows.

WooCommerce Pricing

WooCommerce itself is a free plugin. However, additional costs will come into play, such as:

  1. Domain name – typically around $10 to $15 per year
  2. Website hosting – varies depending on the provider; shared hosting can start as low as $3 to $5 per month, while managed WordPress hosting can range from $20 to $100 per month
  3. WordPress theme – free and premium options are available, with premium themes typically costing around $50 to $200
  4. WooCommerce extensions and plugins – some are free, while others may have a one-time or subscription-based fee

While WooCommerce can initially seem less expensive than Shopify, the costs can add up quickly, depending on your eCommerce needs and desired customizations. It’s essential to budget for these additional expenses when deciding on a platform.

Shopify vs. WooCommerce: Security

When running an online store, ensuring the safety of your customers’ data and transactions is crucial. Let’s compare how Shopify and WooCommerce handle security:

Shopify Security

Since Shopify is a fully-hosted platform, it takes care of security measures for you. This includes providing an SSL certificate, which encrypts data and secures transactions, as well as ensuring compliance with PCI standards. Furthermore, Shopify regularly monitors and updates its platform, taking an active role in defending against potential security threats.

WooCommerce Security

With WooCommerce, the responsibility of ensuring your website’s security falls upon you. Although the plugin itself is relatively secure, you need to ensure that your WordPress installation, chosen hosting provider, and any additional plugins and extensions are secure and regularly updated. Additionally, obtaining an SSL certificate and ensuring PCI compliance is crucial for safely processing transactions.

Shopify vs. WooCommerce: Support

When running an eCommerce store, having access to reliable support can make a significant difference in the smooth operation of your business. Let’s take a look at how Shopify and WooCommerce stack up in terms of customer support:

Shopify Support

Shopify is known for its comprehensive customer support. Users can access 24/7 assistance through multiple channels, including phone, email, and live chat. Additionally, Shopify provides an extensive help center with documentation, tutorials, and community forums to help you resolve any issues that may arise.

WooCommerce Support

WooCommerce support is primarily provided through its extensive documentation and help center. Users can also access support from WooCommerce experts via their ticket system. However, it’s essential to note that this support is limited only to the core WooCommerce plugin – issues related to third-party themes, plugins, or customizations are usually not covered, and you may need to reach out directly to the developer for assistance. Furthermore, WordPress-related support can be sought through its forums and community resources.

Pros and Cons of Shopify vs. WooCommerce

Each platform comes with distinct advantages and disadvantages, depending on your eCommerce goals and requirements.

Shopify Pros and Cons


  • Fully hosted, all-in-one solution, taking care of hosting, security, and maintenance.
  • User-friendly interface with drag-and-drop functionality, making it ideal for beginners and non-technical users.
  • 24/7 customer support.
  • Various pricing plans to fit different business needs.


  • Limited customization compared to WooCommerce, requiring coding knowledge or hiring a developer for substantial changes.
  • Additional transaction fees when using payment gateways other than Shopify Payments.
  • Limited number of free themes, with premium themes often being more expensive than their WooCommerce counterparts.

WooCommerce Pros and Cons


  • Unparalleled customization capabilities, offering thousands of themes and plugins.
  • Open-source nature allows for full control over your online store’s appearance and functionality.
  • WooCommerce itself is a free plugin.
  • Seamless integration with WordPress, providing access to an extensive range of plugins and community resources.


  • Requires more technical expertise in managing and maintaining your eCommerce store.
  • Users are responsible for handling security and PCI compliance.
  • Limited support, with assistance primarily offered through documentation and help center.


In conclusion, the choice between Shopify and WooCommerce ultimately depends on your unique eCommerce needs, preferences, and technical expertise. If you’re looking for a user-friendly, all-in-one solution that doesn’t require much technical knowledge, Shopify may be the best choice for you. On the other hand, if you want a highly customizable platform and greater control over your online store’s design and functionality, WooCommerce could be the right option.

By carefully evaluating each platform’s features, pricing, security, support, and pros and cons, you can confidently make an informed decision on which eCommerce solution is best suited for your online store. Once you have made your decision, remember that we at Ecomprofithub offer pre-built dropshipping stores to help make your eCommerce journey even more seamless. Our professionally designed, fully functional Shopify and WooCommerce stores are ready to accept orders and scale according to your needs.


Which is better, Shopify or WooCommerce?

The choice between Shopify and WooCommerce depends on your specific needs. Shopify is a comprehensive, all-in-one solution that’s easy to use, but comes with a monthly fee. It’s perfect for those who want a quick setup without the need for much technical knowledge. WooCommerce, on the other hand, is a free, open-source plugin for WordPress. It requires more technical skills to set up and maintain but provides more flexibility and customization options. Therefore, if you prefer an easy-to-use platform and are willing to pay, Shopify may be better. But if you value customization and have some technical skills (or the budget to hire a developer), WooCommerce might be the better choice.

What are the pros and cons of Shopify?

Pros of Shopify:

Easy to use: Shopify is a fully hosted platform, so you don’t have to worry about managing software, installing updates, or keeping backups.
High-quality design: Shopify offers plenty of professional, mobile-responsive themes.
Excellent customer support: Shopify provides 24/7 customer service.
All-in-one solution: Everything you need, from hosting to security, is taken care of.
Extensive app marketplace: Shopify has a broad range of plugins for added functionality.

Cons of Shopify:

Limited customization: Compared to WooCommerce, Shopify offers less flexibility.
Transaction fees: Unless you use Shopify’s own payment gateway, Shopify Payments, there are transaction fees.
Monthly costs: All these conveniences come with a regular fee, which can be high for some small businesses.

What are the pros and cons of WooCommerce?

Pros of WooCommerce:
Open-source software: WooCommerce is highly customizable and can be modified in any way you need.
WordPress integration: As a WordPress plugin, WooCommerce works seamlessly with the WordPress platform, which powers over a third of the internet.
No monthly fees: WooCommerce itself is free, although you’ll need to pay for hosting, a domain name, and any premium plugins or themes.
Large community: There’s a vast community of developers and users to help you out.

Cons of WooCommerce:
Requires more technical knowledge: Setting up your store can be a bit complicated if you’re not technically savvy.
Costs can add up: While the plugin is free, other costs such as hosting, premium themes, and premium plugins can add up.
Maintenance: You’re responsible for updates and backups.

How much does Shopify cost?

As of my knowledge cutoff in September 2021, Shopify offers several pricing tiers:

Basic Shopify: $29 per month, including all the basics for starting a new business.
Shopify: $79 per month, providing everything you need for a growing business.
Advanced Shopify: $299 per month, featuring advanced features for scaling your business.
There’s also Shopify Lite for $9 per month if you’re selling on Facebook or chatting with customers on your blog. Shopify Plus starts at $2,000 per month and is intended for enterprise-level businesses. Please note that there are additional transaction fees unless you use Shopify Payments.

How much does WooCommerce cost?

WooCommerce is a free, open-source plugin for WordPress. However, there are other costs associated with setting up a WooCommerce store. These include:
Web Hosting: Costs can range from $3 to $100 per month, depending on your hosting provider and plan.
Domain Name: Typically, a new domain name costs around $10-15 per year.
SSL Certificate: You can get a free SSL certificate with Let’s Encrypt or pay around $50-200 per year.
Premium WooCommerce Extensions: These can cost anywhere from $15 to $300

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